UX/UI Project
Interblock Luxury Gaming Products offers an extensive portfolio of high-end electronic table games for casinos worldwide, positioned within the luxury segment and known for exceptional quality and innovation.
Interblock Online was a strategic project that sought to connect these physical gaming experiences through digital media (mobile, tablets, desktops), enabling players to enjoy the same authenticity and tactile feel they know, and expect, from casino floors, while also engaging new audiences through attractive visuals and intuitive gameplay.
This was one of our cornerstones: we began with the goal of translating the gameplay experience from our physical machines to remote devices. The main challenge here was to fully utilize small real-estate of the mobile screens and bring along the live experience (e.g. the thrill of anticipation, immersion, and authenticity).
During the UX and design process, we were also building an internal design system, which proved to be a challenge of its own, since the company did not have one up to this point. It became a running joke that we were building an airplane while flying it. An important milestone was the synthesis of all product touchpoints: physical machines, which used 24” and 27” touchscreens, mobile, and desktop. This required the development of a cohesive design language and scalable design system, guided by the principles of responsive design, and the integration of the software development process.