Interblock is a global leader in luxury table games, with award-winning products that bring classic casino games to a new level of quality, design and innovation. The company develops and designs its own hardware, has its own design department, and manufacturing facilities.
When I joined Interblock as a brand designer, I recognized that the company’s rapid expansion and new product initiatives required a stronger, more modern and better organized brand image. Taking the initiative, I led a full rebranding effort: refreshing the visual identity, establishing brand guidelines that incorporated new strategic acquisitions, and new products.