Sonce.net was stablished in 1999 as one of the first digital creative agencies in Slovenia, offering a wide variety of services to its clients. During my time with the agency, I saw an opportunity to refresh and modernize its visual identity. In respect
to the agency’s history and recognition, I focused on visual evolution instead of revolution. I wanted it to reflect its digital nature and adding a layer of visual storytelling.
“Sonce” means Sun in Slovenian language, which became the thematic starting point for me. The Sun, our own star suspended in space, is a symbol of energy, clarity, and life. Its visible light - the medium that makes communication possible - became the core of the new visual concept.
White light contains all visible colors, and when passed through a prism, it separates into distinct hues. I translated tihs natural phenomenon into the visual language of the brand. The RGB spectrum became the modern counterpart to sunlight - the digital glow that Sonce.net, a “digital sun” radiates through its work.